Reviewing how sponsorship objectives, commercial priorities and revenue targets are defined, aligned and managed across the wider event business.
Assessing how sponsorship sales and production teams communicate, collaborate and align around event objectives, themes and sponsor integration.
Evaluating how event sessions, themes and audience interests are being used to create relevant sponsorship opportunities and stronger sponsor positioning.
Examining the structure, quality and use of sponsorship databases, market intelligence and competitor positioning to support commercial development.
Understanding how sponsorship opportunities are identified, developed and progressed through the commercial pipeline.
Reviewing how sponsorship sales pitches are structured, delivered and adapted throughout the sales process, and how objections are overcome during the sales process.
Reviewing how sponsorship packages are structured, customised and aligned with sponsor objectives, audience relevance and event value.
Evaluating how marketing activity, communication channels and audience engagement support sponsorship delivery and sponsor exposure.
Examining how sponsorship opportunities are converted into agreements and sustained commercial relationships.
Reviewing team capability, structure, accountability and execution effectiveness across sponsorship sales activity.