About Cristian Danel
Cristian Danel is the Founder and CEO of ASM Training, with more than 25 years of experience building, running, and leading event businesses across international markets.
His experience spans the commercial and operational side of the event industry, including sponsorship and exhibition sales, delegate sales, business development, event development, marketing, production, operations, and management.
Sales have been a central part of his career from the beginning. He has personally sold, managed, trained, and coached sales professionals across multiple markets and cultures, with extensive experience in prospecting, presentations, negotiation, objection handling, closing, and commercial performance.
ASM Training was created to bring that experience directly to organizations looking to improve their commercial and operational performance.
Before founding ASM Training, Cristian founded and built ASM Events, an international event business operating across multiple countries. The company developed and delivered professional events for business audiences and established operations in several international markets.
Earlier in his career, he held senior commercial and management responsibilities within international event organizations, including responsibility for sales, sponsorship, business development, operations, team leadership, and the development and implementation of sales training and commercial processes.
View Cristian Danel on LinkedIn
