Analysing how the event’s content strategy and topic development contribute to the quality, relevance and commercial strength of the overall event, including the ability to identify subjects that can create genuine interest within the target market.
Reviewing the depth and quality of market research used to validate the event concept, topics and programme direction, and whether the findings provide sufficient confidence to justify moving forward with the event.
Analysing how conference agendas, session formats and program structure are developed to create a coherent, engaging and commercially effective event experience.
Evaluating how speakers are identified, targeted and recruited, and whether the strategy secures the expertise, relevance and profile required to strengthen the program and the event’s position in the market.
Reviewing communication across speakers, sponsors, partners, internal teams and other stakeholders involved in developing and delivering the event, and whether information is shared clearly and effectively throughout the process.
Assessing whether the production team understands the event as a commercial product and takes responsibility for the business impact of its decisions, including content, speakers, audience demand, sponsorship opportunities, revenue potential, costs and overall event profitability.
Assessing the sales skills of the production team, including their ability to sell the event, overcome gatekeepers and objections, build relationships with potential speakers and negotiate effectively to secure the right participation.
Assessing how effectively production turns its research and market knowledge into sponsorship leads, and works closely with the sponsorship team to identify opportunities that strengthen revenue and ensure the event is commercially successful.
Reviewing how effectively production equips the delegate sales team with the knowledge, insight and story behind the program and speakers, enabling them to communicate the event with credibility and sell its benefits and value.
Assessing how effectively production manages budgets, supplier negotiations, venue coordination and operational delivery to execute the event successfully while maintaining financial and commercial discipline.