Sales Recruitment

About this training

Recruit salespeople must be an ongoing strategy.

Do not start looking for replacements when salespeople leave. The urgency of replacing the lost talent can force you to compromise and the ones hired might be merely the talent available rather than ideal candidates who are a great fit for the company.

Instead, an organization should develop a system that attracts sales talent on an ongoing basis. Promoting your company’s culture, values and rewards on your websites and social media sites for the type of people you are looking to hire would be of great help.

If someone shows interest in working with your organization, ask for his sales results in past positions and how did they manage to win complex accounts. Check all the resumes that are submitted on the website and keep a record of the ones who have demonstrated great results in the past and can be an ideal fit for your company.

Training summary

The Ultimate Marketing Professional Profile
Strategy: creating the event marketing plan
How can you get a more accurate picture of your audience and its size
Creating a map of actions and responsibilities to avoid wasting time
Different tools for monitoring your activities daily, weekly, monthly
Work together with Production to understand “buzz words” and “technical terminology”
Key meetings with other divisions to share information and coordinate various efforts
Develop a marketing strategy according to your budget
Establish the Income and Forecasting for your event
Design and develop your database including quality control and security
Identifying the right Partners to establish your Strategic Alliances
Research industry-event publications, portals, blogs and magazines
Contra Deals. A great way to establishing alliances without any cost
Establish a strong relationship with industry associations for potential information exchange
Create a web page for your event and make sure it is mobile-other devices friendly
Include a Landing page in your company Website, to promote your event

Ensure that your Event-Web it is up to date and include interesting items (videos, links)
Online registration is a must have for your Event-Web
Develop an internet marketing strategy to increase delegate acquisition
Identify the proper Social Media sites to promote your event – Always keep it updated
Optimise your Social Media sites for information sharing and event recommendation
Utilize e-Marketing campaigns as the main source of activities
Take advantage of different software’s to accurate analyse your e-marketing results
Smart use of html’s to promote your events
Developing a strategy for your clients, speakers and partners
Reward past speakers and attendees
Offer discounts & package deals
Set up an event tracking strategy to measure marketing effectiveness
How many pre-registered and confirmed bookings you have against each list source
Ensure that marketing and sales have clear rules to avoid internal disputes
Before the Event: planning and preparing
Motivate the audience to complete feedback forms by offering a reward

Who is this training for?

Marketing executives in charge of conducting campaigns for conferences and any type of events

Agencies, associations and corporations who host events and wish to optimise their marketing output

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