A Personal Message

I know that most company websites sound formal when they describe themselves. I'd like to do things a little differently. Instead of just giving you the facts, I want to share why I started ASM Training, because this is about more than business; it's about you and your success.

After more than 35 years working in business across 30+ countries, I've had the privilege of learning from top organizations and from launching and running my own successful company for nearly 15 years in multiple locations. That journey wasn't just about growth, it was about understanding what truly drives success. And that's what led me here.

I realized it was time to take everything I had learned, my expertise, insights, and real-world know-how, and use it to help others. My mission is simple: to empower professionals and organizations like yours to unlock their full potential and achieve lasting success.

Why ASM Training?

Throughout my career, and still today, I've been passionate about learning, training, and constantly improving. I believe that training is the key to growth, and that's why I made a bold decision: instead of running my own company, I chose to dedicate myself to helping others grow theirs.

At ASM Training, we don't just provide consulting, coaching, and training. We bring decades of hands-on experience, a global perspective, and a deep understanding of what truly makes businesses thrive. Whether you're looking to scale, innovate, or overcome challenges, we're here to help.

If you're ready to take your business or career to the next level, let's start a conversation. I'd like to hear your story and explore how we can work together.

Looking forward to hearing from you.

Cristián Danel
Founder, ASM Training