So, you’re organizing an event. You’ve confirmed the speakers, developed strategic partnerships and reserved the hotel. The agenda is set, with the time and place laid out for your keynote sessions, panels, and of course, happy hours. Now all you’ve got to do is…convince people to attend.
A good, well planned strategy to market your event, it is critical to reach your financial and professional goals.
There is a great deal of competitor events in the market, which makes it, even more challenging to succeed. It is necessary to plan every step of your Marketing plan, have plenty of time for the execution of each action is critical and having the right team, are a must in making your event a success.
People need to know about your conference in order to attend, and promotion ensures that people interested in your conference are exposed to it.