Marketing for Events

About this training

Marketing is one of the most important commercial functions in event performance.

It must do more than create visibility. Effective event marketing requires a clear understanding of the target audience, strong market positioning, a reliable database, well-planned promotional activity, and close coordination with sales in order to support delegate acquisition and overall event results.

This training helps event professionals strengthen the planning, targeting, database discipline, campaign coordination, and commercial judgement needed to market events more effectively, improve internal alignment, and produce stronger results.

Training summary

  • Defining the target audience and assessing market size
  • Building the event marketing strategy and promotional plan
  • Planning actions, timelines, and responsibilities more effectively
  • Managing budget allocation across marketing activity
  • Improving database quality, segmentation, and ongoing maintenance
  • Developing more effective email marketing campaigns
  • Using websites, landing pages, and registration journeys more effectively
  • Making better use of social media and online promotion
  • Identifying suitable media partners and strategic alliances
  • Monitoring campaign performance and measuring marketing effectiveness
  • Strengthening coordination between marketing and sales
  • Reducing internal friction through clearer roles, rules, and communication

Who is this training for?

  • Marketing Directors
  • Marketing Managers
  • Event Marketing Managers
  • Conference Marketing Managers
  • Conference Directors
  • Event Directors
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