Conference Production

About this training

The conference producer plays a central role in the success of any event.

Strong conference production goes far beyond building an agenda. It requires the ability to identify commercially viable topics, assess real market interest, recruit credible speakers, and shape a program that supports delegate demand, sponsorship value, and the overall positioning of the event.

This training helps producers strengthen the judgement, structure, and market awareness needed to create conferences that are relevant, timely, well-positioned, and commercially effective.

Training summary

  • Understand the role of the conference producer in shaping relevant and commercially viable events
  • Identify stronger topics through market research, competitor review, and industry insight
  • Conduct better research calls and turn findings into clear program direction
  • Improve speaker targeting, invitation, and confirmation processes
  • Build programs that support delegate appeal, sponsorship value, and sales positioning
  • Strengthen coordination between production, sales, and marketing teams
  • Handle speaker objections, drop-outs, and common production challenges more effectively
  • Improve planning and execution before, during, and after the event

Who is this training for?

  • Conference Directors
  • Conference Producers
  • Conference Managers
  • Association Event Teams
  • Corporate Event Teams
  • Non-Profit and Chamber Event Professionals
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