Examining whether membership structures, benefits, positioning and engagement strategies are delivering the value members expect, supporting retention and creating sustainable membership growth.
Evaluating the balance, consistency and sustainability of revenue across memberships, sponsorships, events, advertising, partnerships, fundraising and educational programs, and identifying opportunities to strengthen and diversify the organisation’s revenue base.
Reviewing whether workshops, webinars, certifications, eLearning and professional development programs meet member needs, deliver meaningful value and contribute to the organisation’s strategic and revenue objectives.
Assessing how conferences, trade shows, networking events, executive forums and member events are developed and positioned, and whether they are attracting the right audiences, delivering member value and generating the revenue the organisation expects.
Reviewing audience targeting, registration, pricing and sales execution across live, hybrid and virtual events, and the team’s ability to attract, convert and retain the right attendees.
Analysing sponsorship strategy, commercial opportunities, proposal structure and the team’s ability to identify, approach and sell to the right sponsors, generate revenue and build relationships that lead to repeat business.
Evaluating whether marketing, member communication, digital channels, social media and email campaigns are reaching the right audiences, communicating clear value and supporting membership, event and revenue objectives.
Reviewing how advertising opportunities across newsletters, magazines, websites, digital platforms and other communication channels are developed, priced, sold and managed to generate recurring revenue.
Examining fundraising strategy, donor engagement, sponsorship relationships, grant opportunities and philanthropic communications, and the organisation’s ability to develop relationships that generate sustainable funding for its mission.
Assessing how organisational knowledge, research, reports, guides, educational resources and digital content can be packaged, positioned and monetised to create additional and recurring revenue.
Reviewing how leadership, membership, events, sponsorship, marketing and operational teams communicate and collaborate, and whether they are aligned around shared commercial and organisational priorities.
Analysing internal processes, accountability, reporting, commercial planning and execution, and whether the organisation has the structure and discipline needed to turn plans into results and support sustainable growth.