SME's Strategy & Sales

About this training

Small and Medium Enterprises (SME’s) are the foundation of any country's economic activity, yet, many of these companies have a difficult time competing successfully. Doing business in a competitive environment, while dealing with resource constraints, SME’s ought to find creative ways to overcome their challenges and ultimate success.

The most difficult challenge for SME’s is attracting new business.

Strategy & Sales are key business domains, where SME’s can deploy unique strategies and tactics, in order to improve their business results, in spite of their limitations.

We provide SME’s with proven practices, to increase sales, ongoing product development, gain market share and the reduction of execution times. We have developed techniques and procedures to drive continuous improvement in the SME’s operation and execution. Whether a start-up, an established organization struggling to maintain market share or a proactive firm with big ambitions, we will work with your company to achieve any and all of these goals.

Training summary

  • Developing the skills and abilities that a business owner-entrepreneur must develop to reach his/her potential
  • Playing the mind game of business
  • The Ultimate Guide to Small Business Goal Setting
  • Start with a dream and create a plan to reach it.
  • Developing a winning sales strategy
  • Establishing different tools for monitoring your activities daily, weekly, monthly
  • The benefits of having a well thought out database
  • How internal communication can help you achieve team goals
  • Establish who is the target for your products / services
  • Research
  • Simple marketing strategy for SME’s
  • Identify potential media partners
  • Create and participate at industry events to acquire new clients
  • How to prepare correspondence to send out to potential clients
  • Monitoring and Improving Your Performance to Reach Your Goals
  • The importance of Time Management
  • Skills and variables that create successful teams
  • Building the team by finding and hiring qualified talent
  • Rewards, responsibilities and penalties (carrots and the stick)
  • Be clear and specific with the professional projections of your team
  • Pitch: Obtaining a high rate of success by delivering a great sales presentation
  • How to deal with the “Gate Keepers” (Receptionists – Personal Assistants) in reaching the Decision Maker.
  • The seven steps to successful selling.
  • Overcoming objections: the key to the kingdom
  • Closing your sales successfully
  • Create a clear, dynamic company website
  • Using e-marketing effectively by monitoring activities
  • Smart use of HTML’s to promote your products and services
  • Social Media: finding your clients through the use of social media
  • Developing a strategy to sell your products in international markets

Who is this training for?

  • Small Business Owners
  • Entrepreneurs
  • Business Development Directors
  • Anyone in charge of a Small & Medium Enterprises