Database Development Strategy

About this training

In order to succeed in any business venture, it is essential to have an accurate, well thought out and clean database. It is amazing to find out, that most companies don’t have, nor use a company database.

Many companies don’t realize the importance of creating their database that combines both customer and prospect information. Your prospects are your future customers.

In this particular moment, where everyone and everything is on the internet, creating a great database must be a must for any organization. You have to take advantage of this massive amount of information and create a database of your customers, in order to increase your sales and reach your company goals.

Every sales and marketing activities that you are implementing, relies on the quality of your leads database. You send letters, conduct eMarketing actions and provide leads to your telemarketing and customer services teams. That’s why, you must know about each of the prospects details that you will be contacting as part of your strategy.

Our training will assist you in creative a successful database, including what type of information you need to have and what are the benefits this will bring to your business. We will also show you the best practices for creating, maintaining and using your database.

Training summary

  • What is a Customer Database and what is its importance for your Business
  • How to create and build a strong leads database to skyrocket your sales numbers
  • What do you want to know about your customers profile and activities
  • The importance of data segmentation to make better decisions
  • Give some type of awards for contact referrals
  • Take business cards from everyone and include it into your sales leads databases
  • Find companies that have challenges which your business can solve
  • LinkedIn as a great source of contacts for your database
  • Think creatively about different ways that will increase your leads database
  • What is a database worth from the sales & marketing view-point
  • How can your use your partners customer’s database
  • Conduct surveys and questionnaires to increase contacts in your database
  • Create competitions with prizes as free kits or discounts of your products
  • Who will be using the database – Rules and regulations
  • Have very clear procedures to in-put information in the database
  • Organize internal incentives for your staff by providing complete contact’s information
  • Purchasing databases
  • Pay per contact as an option
  • Inbound customer research team
  • The importance of keeping the information up-to-date
  • Networking at industry events as part of your strategy
  • Create a newsletter and have potential clients subscribe, by in putting their contact information in your blog or website
  • The importance of accurate information while contacting potential clients
  • Keep track of who is in-putting information. Have set targets for each team member
  • Using your information for email marketing, telemarketing or telephone marketing, strategies
  • Think creatively about different ways that will increase your leads database

Who is this training for?

  • Executives responsible for the database
  • Business Owners
  • Sales Executives
  • Marketing Executives
  • Business Development Executives
  • International Development Executives
  • Association Executives
  • Event Executives