A Division of ASM Events
"Over 25 years of experience in more than 30 countries around the world.
Experts in: Events Industry - Selling to the Corporate Sales -Assisting & Developing SME’s"
Small & Medium Enterprises (SME’s)
What are the skills and abilities that a sales professional must develop?
How to create a successful strategy of gaining knowledge in all areas of your business.
Develop a time frame, with specific deadlines, to create a successful game plan.
Understanding of the price you have to pay in order to reach your highest potential.
Keys to understanding and managing behavioral aspects in reaching professional goals
Methods to achieve the “desired states of mind” for sales success.
Understanding fears and mastering them for our highest personal and professional development.
Summary - NLP for Sales: How to understand ourselves and key ingredients that will help us in reaching our potential.
Generating a comprehensive strategy for profit maximization.
Plan according to the sales cycles of your events, products and services.
Methods to reach the highest potential revenue levels.
How to define your goals and make this definition quantifiable.
Using different tools for monitoring your goals daily, weekly and monthly.
Plan and share information and insights with the Production team.
Research and preparation of the event theme and topics.
Understanding of industry words and tendencies to better sell your event.
Develop a strategy while avoiding overlaps among team members.
Have a game plan, with specific goals, for both the team and each team member.
How to target the best industries to increase your sales.
Team communication, updates and adjustments that are needed to be made specific for your team.
Use the best tools, to reach maximum revenue, for your events.
The importance of administrative tasks having accurate information on the strategies execution.
Working with a master document that will monitor and supervise all activities.
How to prepare and send the best letters and e-mails to potential clients.
How internal communication can help you achieve team goals.
Using the best tools, to monitor your daily activities.
Identifying key factors necessary to implement the plan and achieve success.
Ascertain what areas are crucial to ensure success.
Develop a collaborative surveillance system to improve your performance.
The Importance of planning in advance to benefit your productivity.
How to create a schedule to attack your prospective client base.
How to stop the unproductive activities that waste time.
How to improve your organizational skills to save time.
Developing an effective prospecting script to secure more sales.
How to deal with the “Gate Keepers” (Receptionists – Personal Assistants) to reach the Decision Maker.
Explore the best ways in making your Sales Presentation dynamic, entertaining and engaging.
The seven steps of successful selling.
How to build ongoing relationships with potential clients to develop long-lasting relationships.
How to ask the qualifying questions, for your product, in a non-confrontational manner.
The key reasons and motivations for attending a conference.
The importance of keeping up to date with industry trends and new procedures.
Using networking as a motivator to attend an event.
Business opportunities as a result of attending an event.
Ensure that your company and executives are “players” in the industry.
How to communicate and deal with "gate keepers".
Be prepared for your call before picking up the phone.
Have a well-thought and planned reason for your call to avoid “the gatekeepers”.
How to identify and avoid mistakes when dealing with the non- decision makers.
Practical guide to overcome objections in only four easily defined steps.
How to best deal with objections through intelligent questioning.
Learn how to overcome the top objections in any selling process.
How to understand the difference between a “Major” and a “Minor” objection.
How to create a suitable environment for the completion of the sale.
Different ways you will have in closing the sale.
How to create a sense of urgency in closing.
How to become an effective "closer".
Choose your Social Media Platform specifically to match your target market.
The simple and effective way of using social media.
How to find your decision maker as you research social media platforms.
Develop specific sites for your events.
Create a network to promote your events.
Selling marketing ideas to be included in your strategy.
Best use of eMarketing software to generate sales.
How to develop a strong team between marketing and sales departments.
Best HTMLs to e-market your event, products and services.
How to identify the best partners for marketing strategic alliances.
Best practices in negotiating the best possible alliance deals with your partners.
Who are the most important players within the industry/sector you are working with?
Exchanging information and asking for databases from your partners.
What are the best actions to take with your partners to better promote your events?
How alliances partners help you achieve your revenue targets?
Negotiate the best deal to promote events in your partners portals, publications and magazines.
Create a LinkedIn group, for your event, to increase exposure.
Generating revenue using an Event LinkedIn Group.
How a LinkedIn Group increase collaboration and group discussions.
Use specific discounts for individuals signing on to your event LinkedIn group.
Write articles and add important information to your Event LinkedIn Group.
Designate a person to be responsible for your newsletter.
Create an e-mail publication to steer and engage people to your event.
Identify the best target audience and offer special discounts through your newsletter.
Include the possibility of purchasing tickets, to your event, through the newsletter.
Build the possibility that a newsletter could be offered to other potential clients.
Skills and variables that create successful teams.
How to develop an inclusive strategy to avoid overlaps.
Building the team as you find and hire new talent.
Provide coaching in the day, in the moment.
Protect your time. You can’t sell if you aren’t spending time with customers.
Create a team dedicated to take care of your company's clients.
Increase sales volume by offering special discounts to your clients.
Have a group discount available that includes an option for a substitute event.
Defining best offers to the company clients.
How to create a better and closer relationship with clients.
Motivate clients to provide you with referrals and offer them a discount for their efforts.
Offering your networks a motivation for future discounts as an incentive for assisting the company.
Utilizing network social media accounts as a platform to promote your event.
Provide package deals, with discounts, for current and future events.
How to have your networks promote your event through internal company portals.
How to make a win-win situation for all of those involved.