ASM Events' Clients

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Sponsorship & Exhibition Full Training Program
Strategy for developing the optimum skills for your role
  • Developing the skills and abilities that a Sponsorship Sales Professional must develop to reach his or her potential.

  • How to create a successful strategy to gain knowledge in all areas of your company.

  • Develop a time frame, with specific deadlines, to create a successful game plan.

  • Understanding of the price you have to pay in order to reach your potential.

Understanding and winning at the mind game of sales
  • Keys to understanding and managing behavioral aspects in reaching professional goals.

  • Methods to achieve the desired states of mind for success.

  • Understand our fears and master them for our highest personal and professional development.

  • Summary - NLP for Sales: How to understand ourselves and key ingredients that will help us in reaching our potential.

Strategic planning - key to success
  • Key meetings with other divisions to share information and coordinate various efforts (production, marketing, delegate sales divisions).

  • Generating a comprehensive strategy for profit maximization.

  • Planning according to sales cycles of your events – products and services.

  • Methods to reach your highest levels of potential revenue.

  • How to define your goals and make this definition quantifiable.

  • Different tools for monitoring your activities daily, weekly, monthly.

Research as one of the key pillars of your strategy
  • Develop a very effective research strategy in finding your potential clients.

  • How to analyze the event content and programs using it as part of your strategy to find clients.

  • Best ways to organize, collect and administrate information.

  • How to coordinate with your database division to ensure that all information goes into the database.

  • Using social media to find your potential clients and company executives.

Maximazing your productivity by using the correct tools
  • How to improve your organizational skills in saving time.

  • Set a schedule to take care of your administrative tasks.

  • Working with a master document to monitor and supervise all activities.

  • How to prepare the correspondence to send to potential clients.

  • How internal communication can help you achieve team goals.

Monitoring and Improving Your Performance to Reach Your Goals
  • Identifying the key factors necessary to implement a plan and achieve success.

  • What areas are crucial to ensure success.

  • Develop collaborative surveillance system to improve your performance.

Time Management for Sales Professionals
  • The Importance of planning, in advance, to benefit your productivity.

  • How to create a schedule in attacking your prospective client base.

  • How to stop the unproductive activities that waste time.

  • How to improve your organizational skills to save time.

Obtaining a high rate of success by delivering a great sales presentation
  • Developing an effective prospecting script to secure more sales.

  • How to deal with the “Gate Keepers” (Receptionists – Personal Assistants) to reach the Decision Maker.

  • Best ways for making your sales presentation dynamic, entertaining and engaging.

  • The Seven steps to successful selling.

  • How to build connections with your potential clients and develop a long-lasting relationship.

  • How to ask the qualifying questions regarding your product in a non-confrontational manner.

Effectives ways in dealing with "Gate Keepers"
  • How to communicate and deal with gate keepers.

  • Preparation for your call before you pick up the phone.

  • Have a well-thought out and planned reason for your call to avoid “gates”.

  • How to avoid mistakes while dealing with non-decision makers.

Overcoming objections and take control of your success
  • Practical guide to overcome objections in four steps.

  • How to best deal with objections through intelligent questioning.

  • Learn how to overcome the top five objections in any selling process.

  • How to understand the difference between a “Major” and a “Minor” objections.

Closing the Sale
  • How to create a suitable environment for the closing of the sale.

  • Different ways of closing the sale.

  • How to create a sense of urgency in closing.

  • How to become an effective "closer".

Finding your clients through the use of social media
  • Choose you social media platform as per your target market.

  • A simple and effective way of using social media.

  • How to find your decision maker researching social media.

  • The development of your sites for your events.

  • Create a network to promote those events.

The benefits of having a well thought out database
  • How to design the appropriate database for your company.

  • What fields you must include in your database.

  • Coordination between the database and sales.

  • Keeping the database clean and updated.

  • How to increase and keep your database free of mistakes.

Marketing & Sales: The Teamwork for Success
  • Selling marketing ideas to be included in your strategy.

  • Best use of e-marketing software to generate sales.

  • Identifying the appropriate publications and industry periodicals to promote your events.

  • How to develop a strong team between marketing and sales departments.

  • Which associations you should be working to promote your events.

Creating a Strong and Successful Sales Team
  • Skills and variables that create successful teams.

  • How to develop and inclusive strategy to avoid overlaps.

  • Building the team in finding and hiring talent.

  • Coaching: In the day, in the hour and the moment.

  • Protecting time: You can’t sell if you aren’t spending time with customers.

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