A Division of ASM Events
Over 35 years of experience in more than 30 countries around the world.
Experts in: Events Industry - Selling to the Corporate Sales - Assisting & Developing SME’s
Small & Medium Enterprises (SME’s)
Developing the skills and abilities that a business owner-entrepreneur must develop to reach his/her potential
How to create a successful strategy to gain knowledge in all areas of your company
Develop a time frame, with specific deadlines, to create a successful game plan.
Understanding of the price you will have to pay in order to reach your potential.
Understand and manage key aspects of your behavior in reaching our professional goals
Summary - NLP: How to understand ourselves and the key ingredients that will help us in reaching our potential
Methods to achieve the desired “state of mind” for success
Understanding our fears and master them for our highest personal and professional development
Start with a dream and create a plan to reach it.
Analyze and plan for all available options.
How to define your goals and make this definition quantifiable.
Communicating plans to all divisions and coordinating efforts.
Establishing different tools for monitoring your activities daily, weekly, monthly.
Plan according to sales cycles of your events – products and services.
The Importance of planning, in advance, to benefit your productivity.
How to create scheduling to approach your prospective client base.
How to stop wasting time regarding unproductive activities.
How to improve and add time saving skills.
How to improve your organizational skills in saving time
Set a schedule to take care of your administrative tasks.
Working with a master document to monitor and supervise all activities.
How to prepare correspondence to send out to potential clients.
How internal communication can help you achieve team goals.
Define your target market.
Analyze the depth and detail of your database.
Establish products and services you deliver.
What specific benefits will the prospect derive from your product or service.
Have a clear definition of your target market sectors and industries.
Establish who is the target for your products / services.
Develop simple procedures to monitor activities and progress
Gather the best team to reach your goals
Define what other customers can you promote as reference sites, testimonials, case studies.
How should you initially engage with the prospect.
How to design the appropriate database for your company.
What fields must be included in your database?
Coordination between the database and other divisions within the organization.
Have a trained team to keep the database both clean and updated.
How to increase and keep your database free of mistakes
Skills and variables that create successful teams
How to develop inclusive strategy in avoiding overlaps
Building the team by finding and hiring qualified talent
Coaching: In the day – in the moment
Rewards, responsibilities and penalties (carrots and the stick)
Be clear and specific with the professional projections of your team
Develop clear monitoring systems
Developing an effective sales presentation to ensure success.
How to deal with the “Gate Keepers” (Receptionists – Personal Assistants) in reaching the Decision Maker.
Best ways for making your sales presentation dynamic, entertaining and engaging.
The seven steps to successful selling.
How to build connections with your potential clients and develop a long-lasting relationship.
How to ask the qualifying questions regarding your product in a non-confrontational manner.
How to create a suitable environment for the closing of the sale.
How to best deal with objections through intelligent questioning.
Learn how to overcome the top five objections in the selling process.
How to understand the difference between a “Major” and a “Minor” objections.
How to become an effective "closer".
Different ways of closing the sale.
How to create a sense of urgency in closing.
Identify key factors necessary to implement a plan and achieve success.
Establish what areas are crucial to ensure success.
Develop collaborative surveillance system to improve your performance.
Create a clear, dynamic company website
Analyze the different marketing actions to take
Using e-marketing effectively by monitoring activities
Smart use of HTML’s to promote your products and services
Identify potential media partners
Create and participate at industry events to acquire new clients
Choose you social media platform to establish your target market.
A simple and effective way of using social media.
How to find your decision maker researching social media.
The development of your sites for your events.
Create a network to promote those events.