A Division of ASM Events
"Over 25 years of experience in more than 30 countries around the world.
Experts in: Events Industry - Selling to the Corporate Sales -Assisting & Developing SME’s"
Small & Medium Enterprises (SME’s)
What are the skills and abilities need it to became a successful Marketing Professional.
Develop a detailed strategy, including all areas, to reach your potential.
Develop a time frame, with specific deadlines, to create a successful game plan.
Understanding of the price you have to pay in order to reach your potential.
Identify the tools to use for your development.
Keys to understanding and managing behavioral aspects in reaching professional goals.
Methods to achieve the desired states of mind for success.
Understand our fears and master them for our highest personal and professional development.
Summary - NLP for Sales: How to understand ourselves and key ingredients that will help us in reaching our potential.
Creating a map of actions and responsibilities to avoid wasting time.
Identify potential media partners to market the events.
Assign duties and responsibilities among the team heads and members.
Work together with Production to understand “buzz words” and “technical terminology”.
Outlining all operations duties and tasks.
Key meetings with other divisions to share information and coordinate various efforts.
Generating a comprehensive strategy for profit maximization.
Planning according to sales cycles of your events – products and services.
Attendance expectations and projections (Consecutive – New Event).
How to get a more accurate picture of your audience and its size.
Methods to reach your highest levels of potential revenue.
How to define your goals and make this definition quantifiable.
Different tools for monitoring your activities daily, weekly, and monthly.
The importance of an Early Start.
Mobile Apps & Social Media.
Photo / Video Capture and Post-Event Usage.
Virtual / Hybrid Event Options.
Develop a marketing strategy according to your budget.
How to identify Low Budget Ideas.
Establish the Income and Forecasting for your event.
What are the Fixed and Variable Costs that you are working with.
Contra Deals: A great way to establishing alliances without any cost.
R.O.I. – Understanding “Return On Investment”
Identifying the right Partners to establish your Strategic Alliances.
Get in touch with industry organizations to help promote your event.
Encourage widespread sharing at your event.
Research industry-event publications, portals, blogs and magazines.
How to design the appropriate database for your company.
Develop your database including quality control and security.
Build your database by sourcing appropriate lists and directories.
Establish a strong relationship with industry associations for potential information exchange.
Utilize internal company information for data profiling.
Ensure proper training of the team in charge of research.
Create a page for your event and make sure it is mobile-other devices friendly.
Include a Landing page in your company Website, to promote your event.
The importance of having an Event-Web that allows potential clients to confirm their participation.
Online registration is a must have for your Event-Web.
Ensure that your Event-Web it is up to date and include interesting items (videos, links).
Liaise closely with the in-house web team in the development and maintenance of your websites.
Develop an internet marketing strategy to increase delegate acquisition.
Identify the proper Social Media sites to promote your event.
Social media allows you to communicate with people who would be interested in your conference with ease.
Ensure that all of your Social Media material is always updated.
Create Hashtags and Live Tweeting to involve your event audience and encourage Networking.
Launch a YouTube Channel.
Optimize your Social Media sites for information sharing and event recommendation.
Analyse the different Direct Marketing alternatives and their R.O.I.
Utilize e-Marketing campaigns as the main source of activities.
Take advantage of different software’s to accurate analyse your e-marketing results.
Smart use of HTML to promote your events.
Create a tight schedule for all your Marketing activities.
Include the appropriate links for all your e-Marketing material.
Reward last year’s attendees.
Market to the speakers.
Ask your speakers to write blog posts promoting their sessions.
Leverage event sponsors for promotion.
How to improve your organizational skills in saving time.
Set a scheduled to take care of your administrative tasks.
Working with a master document to monitor and supervise all activities.
How to prepare the correspondence to send to potential clients.
How internal communication can help you achieve team goals.
Set up an Event Tracking strategy to measure marketing effectiveness.
Create a schedule for Event tracking reviewing.
How many pre-registered and confirmed bookings you have against each list source.
Measure the R.O.I. against each of the lists used.
Keep track of the return items to update information.
Ensure that Marketing and Sales have clear rules to avoid internal disputes.
A well-integrated strategy should begin months before the expected date.
Create a monitoring form for all activities to ensure effectiveness.
Get well prepared, especially the last 2 weeks before an event, to avoid crisis management.
When designing your plan, put it online, to help your team collaborate in real time.
Work together with other divisions to coordinate operational activities.
How to determine how many separate rooms will you need, or separate exhibition space.
What will the event actually look like?
The importance in the selection of your Customer Service team.
Create a procedure manual for dealing with all issues.
Promote great relationships as a priority.
How to deal with customer complaints in a professional way.
Be aware of client’s expectations and how to manage them.
Ensure clear strategy and procedures for a successful event.
Working together with the event Director to avoid problems.
Allocate jobs with anticipation among your team members and plan in advance.
Making sure that all Marketing material is placed accordingly.
Networking: making sure to listen and absorb information from our delegates, speakers and sponsors.
Ensure you have a key person from the hotel-venue allocated exclusively to your event.
Using feedback forms to collect information and discuss it after the event.
Implementation of Social Media during the event (Social corner, Live tweeting, Live streaming).
The importance of collecting Event Evaluations forms.
Make sure to include all participants: Speakers, Delegates, Sponsors.
Include all areas: venue, organizations, topics, etc.
Using the Event Evaluation to identify trends and future event topics.
Motivate the audience to complete forms by offering a reward.
Follow up strategies and procedures.