Marketing for Events Full Training Program
The Ultimate Marketing Professional Profile
  • What are the skills and abilities need it to became a successful Marketing Professional.

  • Develop a detailed strategy, including all areas, to reach your potential.

  • Develop a time frame, with specific deadlines, to create a successful game plan.

  • Understanding of the price you have to pay in order to reach your potential.

  • Identify the tools to use for your development.

Methods to reach your potential by understanding yourself
  • Keys to understanding and managing behavioral aspects in reaching professional goals.

  • Methods to achieve the desired states of mind for success.

  • Understand our fears and master them for our highest personal and professional development.

  • Summary - NLP for Sales: How to understand ourselves and key ingredients that will help us in reaching our potential.

Creating the Marketing Map
  • Creating a map of actions and responsibilities to avoid wasting time.

  • Identify potential media partners to market the events.

  • Assign duties and responsibilities among the team heads and members.

  • Work together with Production to understand “buzz words” and “technical terminology”.

  • Outlining all operations duties and tasks.

The Marketing Plan for Marketing
  • Key meetings with other divisions to share information and coordinate various efforts.

  • Generating a comprehensive strategy for profit maximization.

  • Planning according to sales cycles of your events – products and services.

  • Attendance expectations and projections (Consecutive – New Event).

  • How to get a more accurate picture of your audience and its size.

  • Methods to reach your highest levels of potential revenue.

  • How to define your goals and make this definition quantifiable.

  • Different tools for monitoring your activities daily, weekly, and monthly.

  • The importance of an Early Start.

Taking Advantage of the Technology in Marketing
  • Leveraging technology.

  • Mobile Apps & Social Media.

  • Photo / Video Capture and Post-Event Usage.

  • Virtual / Hybrid Event Options.

Working with Finance & Budgeting
  • Develop a marketing strategy according to your budget.

  • How to identify Low Budget Ideas.

  • Establish the Income and Forecasting for your event.

  • What are the Fixed and Variable Costs that you are working with.

  • Contra Deals: A great way to establishing alliances without any cost.

  • R.O.I. – Understanding “Return On Investment”

Developing Strategic Marketing Alliances
  • Identifying the right Partners to establish your Strategic Alliances.

  • Get in touch with industry organizations to help promote your event.

  • Encourage widespread sharing at your event.

  • Research industry-event publications, portals, blogs and magazines.

The Importance of Creating the Ultimate Data Base
  • How to design the appropriate database for your company.

  • Develop your database including quality control and security.

  • Build your database by sourcing appropriate lists and directories.

  • Establish a strong relationship with industry associations for potential information exchange.

  • Utilize internal company information for data profiling.

  • Ensure proper training of the team in charge of research.

The Creation of an Event Website:
  • Create a page for your event and make sure it is mobile-other devices friendly.

  • Include a Landing page in your company Website, to promote your event.

  • The importance of having an Event-Web that allows potential clients to confirm their participation.

  • Online registration is a must have for your Event-Web.

  • Ensure that your Event-Web it is up to date and include interesting items (videos, links).

  • Liaise closely with the in-house web team in the development and maintenance of your websites.

  • Develop an internet marketing strategy to increase delegate acquisition.

Utilizing Social Media
  • Identify the proper Social Media sites to promote your event.

  • Social media allows you to communicate with people who would be interested in your conference with ease.

  • Ensure that all of your Social Media material is always updated.

  • Create Hashtags and Live Tweeting to involve your event audience and encourage Networking.

  • Launch a YouTube Channel.

  • Optimize your Social Media sites for information sharing and event recommendation.

Direct Marketing & e-Marketing Actions
  • Analyse the different Direct Marketing alternatives and their R.O.I.

  • Utilize e-Marketing campaigns as the main source of activities.

  • Take advantage of different software’s to accurate analyse your e-marketing results.

  • Smart use of HTML to promote your events.

  • Create a tight schedule for all your Marketing activities.

  • Include the appropriate links for all your e-Marketing material.

Developing a Strategy for your Clients, Speakers and Partners
  • Reward last year’s attendees.

  • Market to the speakers.

  • Ask your speakers to write blog posts promoting their sessions.

  • Leverage event sponsors for promotion.

  • Offer discounts.

  • Referrals.

  • Package deals.

Personal Tools & Procedures
  • How to improve your organizational skills in saving time.

  • Set a scheduled to take care of your administrative tasks.

  • Working with a master document to monitor and supervise all activities.

  • How to prepare the correspondence to send to potential clients.

  • How internal communication can help you achieve team goals.

Keeping Track of an Event
  • Set up an Event Tracking strategy to measure marketing effectiveness.

  • Create a schedule for Event tracking reviewing.

  • How many pre-registered and confirmed bookings you have against each list source.

  • Measure the R.O.I. against each of the lists used.

  • Keep track of the return items to update information.

  • Ensure that Marketing and Sales have clear rules to avoid internal disputes.

Before the Event: Planning and Preparing
  • A well-integrated strategy should begin months before the expected date.

  • Create a monitoring form for all activities to ensure effectiveness.

  • Get well prepared, especially the last 2 weeks before an event, to avoid crisis management.

  • When designing your plan, put it online, to help your team collaborate in real time.

  • Work together with other divisions to coordinate operational activities.

  • How to determine how many separate rooms will you need, or separate exhibition space.

  • What will the event actually look like?

Creating a Customer Service Experience
  • The importance in the selection of your Customer Service team.

  • Create a procedure manual for dealing with all issues.

  • Promote great relationships as a priority.

  • How to deal with customer complaints in a professional way.

  • Be aware of client’s expectations and how to manage them.

Responsibilities at the Event
  • Ensure clear strategy and procedures for a successful event.

  • Working together with the event Director to avoid problems.

  • Allocate jobs with anticipation among your team members and plan in advance.

  • Making sure that all Marketing material is placed accordingly.

  • Networking: making sure to listen and absorb information from our delegates, speakers and sponsors.

  • Ensure you have a key person from the hotel-venue allocated exclusively to your event.

  • Using feedback forms to collect information and discuss it after the event.

  • Implementation of Social Media during the event (Social corner, Live tweeting, Live streaming).

Event Evaluation & Testimonials
  • The importance of collecting Event Evaluations forms.

  • Make sure to include all participants: Speakers, Delegates, Sponsors.

  • Include all areas: venue, organizations, topics, etc.

  • Using the Event Evaluation to identify trends and future event topics.

  • Motivate the audience to complete forms by offering a reward.

  • Follow up strategies and procedures.

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